Grammar and Mechanics
- One space follows the end of any sentence. Never use a double space after a period, semi-colon or comma.
- Periods are placed inside any closing quotation mark and outside a closing parenthesis that comes at the end of a sentence.
- Self-contained parenthetical statements should have period on the inside.
- Do not use the Oxford comma, which would be placed immediately before the coordinating conjunction in a series of three or more terms.
- Caution against overuse of commas. If anything, underuse them if the sentence will not suffer from loss of clarity.
No space on either side of a "/" when used in long-form copy (paragraphs).
- Correct: QuickJack is perfect for all racers/drivers.
Use a space before and after the "/" on technical spec sheets (lists and tables).
- Correct: Unit weight: 108 lbs. / 50 kg
- To avoid common errors, re-read anything you write at least one or two times before you press send.
- Check: it’s/its... you’re/your... to/two/too...
Possessive nouns (singular)
Many people get confused by apostrophe placement, especially when dealing with proper nouns that end in "s." The rule: add apostrophe-"s" to nouns, even ones that end in "s" or an "s" sound.
- Correct: It is Peter's lift.
- Correct: Mr. Jones’s safety techniques are taught to new employees.
(The lift belongs to one Peter.)
(The safety techniques belong to one Mr. Jones.)
Possessive nouns (plural)
When placing an apostrophe in a plural noun, the apostrophe comes after the "s."
Correct: All the lifts’ hydraulics work great.
(The hydraulics belong to multiple lifts.)
Hyphens (-) are for creating word or phrase combinations. The longer em dash (–) may be used as punctuation. No space should go before or after the hyphen/em dash.
- Correct no-hyphen: The lift is has a weight capacity of 9,000 lbs.
- Correct hyphen: That is a 9,000-lb. lift.
- Note: Properly employ singular and plural weight abbreviations.
- URLs and email addresses are lowercase: firstname.lastname@example.org / www.bendpak.com